LeadSense
Scores sales leads by their chance to convert and explains each score, with ROI by threshold and breakdowns by campaign, country, lead source and funnel stage.
- Lead scoring
- Explainable AI
- ROI scenarios
- Campaign analytics
01
Overview
LeadSense is a lead-scoring dashboard for sales and marketing teams. A trained model gives each lead a conversion probability and a confidence level, one lead at a time from a form or thousands at once from a CSV or Excel upload.
- Category
- Conversion intelligence
- Industries
- Travel & tourism · Contact centres · Enterprise
02 · Business value
What it changes for the business
LeadSense
LeadSense points the sales team at the leads most likely to buy, so the same team closes more with fewer wasted calls.
- 01
Fewer wasted calls
Contacting leads above a chosen threshold, rather than everyone, puts agent time where conversions are likely and lowers the cost of each sale.
- 02
Budget on channels that convert
Lead source and country views show conversion rate and lift by channel, so marketing can move budget away from sources that bring volume without buyers.
- 03
See the return before you change policy
The threshold view uses your own revenue and contact cost to show expected extra conversions, revenue and ROI before a calling policy changes.
- 04
Faster action on hot leads
Recommended actions, such as calling within 24 hours or assigning a senior agent, help teams act while a buyer's interest is high.
03 · The Problem → The Outcome
Challenges → Solutions
- 01
Challenges: Sales teams call every lead the same way, though most never convert
Solutions: Each lead gets a conversion probability, so teams call the likeliest buyers first
- 02
Challenges: Managers cannot see why a lead looks promising, so they do not trust a score
Solutions: Every score comes with its main contributing factors and recommended actions
- 03
Challenges: It is unclear which campaigns, channels and countries bring buyers rather than volume
Solutions: Breakdowns by lead source, country and funnel stage show conversion rate and lift against the average
- 04
Challenges: Decisions on call capacity are made without a view of the return
Solutions: A threshold slider shows expected conversions, cost and ROI before the team commits
- 05
Challenges: Lead data is sensitive and should not leave the company
Solutions: LeadSense runs on the client's own premises
04 · Use cases
Where it fits, by industry
Travel & tourism
- 01
Tour and sales lead prioritisation
A travel and leisure sales team scores leads from referrals, hotels and promotional venues, and offers face-to-face tours to the likeliest buyers first.
Contact centres
AI that reviews every conversation and helps contact-centre teams act on it.
- 01
Ranked outbound call lists
Call-centre leads sort the day's list by conversion probability and route high-value leads to senior agents.
Enterprise
Scalable AI solutions for large organizations.
- 01
Campaign and channel review
Marketing teams compare campaigns, lead sources and countries by conversion rate and lift to plan the next budget.
05
Enterprise Capabilities
Intended Users
Sales managers and call-centre leads prioritising calls, and marketing teams judging campaigns and channels.
LeadSense
Conversion intelligence
- 01Single and batch lead scoring from CSV or Excel
- 02Explanations and recommended actions for each lead
- 03ROI and threshold scenario planning
- 04Lead source, geography and funnel analysis
- 05Model performance and feature importance views
- 06AI assistant for questions and reports
06 · Highlights
Key Proof Point
LeadSense
Every score arrives with the reasons behind it and the next step to take, and the ROI view shows what a cut-off means before anyone picks up the phone.
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